If you are looking to increase your online presence, improve your online reputation, and be seen at the top of Google search results, you may want to claim a Google knowledge panel. Having one will make it easier for people to find you, your brand, or your business when they search online.
The Short Answer is …..
It depends. If you already have an approved Wikipedia page and verified social media presence, it may only take a few days. If you don’t the knowledge panel verification process could take a few weeks.
Google is the most commonly used search engine by far. There is always a high volume of people looking to get verified, which is why this can be a lengthy process.
What is Google’s Knowledge Panel?
A knowledge panel is the box of information that appears on the right side of the screen whenever you search for something. On mobile devices, the panel will appear in between other search results. These information boxes come from The Knowledge Graph, a technology developed by Google in 2012 in order to give people more immediate and tailored search results.
Claiming a knowledge panel means that you have ownership over the information about you that comes up in the search engine.
Depending on the search query, a knowledge panel will contain:
- a short biography
- birth and death dates
- notable achievements
- links to contacts and social media accounts
- names of the founders of an organization
You can not create a knowledge panel on your own. Instead, Google decides to insert a panel depending on the search query’s online authority. Celebrities, corporations, and other highly-searched terms will have a knowledge panel. They are automatically generated, and so you will have to claim one once it appears.
How to Get Verified on Knowledge Panel
In order to get and claim a knowledge panel on the google search console, you will have to go through a verification process.
Step 1. Create a Wikipedia page for yourself or your business. Keep in mind that you will need to get a third party to create this page to avoid violating Wikipedia’s conflict of interest rules. This process is key to everything else, so make sure you follow the content guidelines and do everything properly.
Step 2. Verify your Wikipedia information through social media outlets such as Facebook and Twitter.
Step 3. Create a Google account. You will need to use your phone number or another email address to complete the two-factor authentication.
Step 4. Enter the search term for you or your business. When the knowledge panel appears on the right, click ‘Claim this knowledge panel’.
Step 5. Once Google verifies you, you will be allowed to review the information. This is where you can make edits to the information. All of the information you enter will need to be backed by verified and reliable sources.
Step 6. Allow others to suggest edits or add information by entering their email address in the manage section.
Step 7. Continue to monitor your knowledge panel profile to make sure the information stays accurate and up to date.
- If you are a small local business, you can still get verified on Google. Just create a Google business profile to manage your results on Google Search and Maps.
- Remember to be patient with this process. Be strategic and go through each step carefully. Every platform you use will need to be verified and credible. For instance, you could jeopardize the entire process by claiming a website or information that is not yours or is inaccurate.
- Every piece of information you write in the article must be backed by an authoritative source.
Claiming a knowledge panel is a key aspect of online presence management. Carefully follow the verification process and follow all content guidelines. Once claimed, it will help you increase online visibility, credibility, and organic traffic to your website and social media accounts.
If you are new to marketing, Wikipedia, and Google Knowledge panels, hiring a Wiki expert could be a great investment in your business. Experts can help you create a Wikipedia page, remove a Wikipedia page, and support you against libel and privacy invasion.