Wikipedia for Reputation
How can Wikipedia be best used for the reputation of our business or brand? We interviewed William DiAntonio, a reputation management expert and owner of Reputation911, to find out how to use Wikipedia for reputation management.
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What Are The Benefits of Wikipedia for Reputation Management?
Online reputation management is the biggest asset for any business, brand, or person. Wikipedia is a great tool to leverage online reputation. It’s one of the most visited websites in this day and age.
Though Wikipedia is highly monitored for accuracy and maintaining an unbiased, neutral point of view, there are ways to edit and update Wikipedia articles to put your brand in the best possible light.
How Can Wikipedia Be Used To Improve Your Reputation?
A Wikipedia article can rank well on Google. As a result, Wikipedia can be used as a website to suppress other websites that may have negative content or reviews when people search for you.
Because edits and updates can sometimes get rejected by admins, there are also Wikipedia alternatives to consider, like Wikitia and WikiData. These alternatives function similarly to Wikipedia but are generally easier to pass edits while still being seen online.
What Should Companies Know About Managing Their Wikipedia Pages?
Keeping a neutral point of view is the most important thing to keep in mind when editing or updating a Wikipedia page. Most companies want to create edits that make the company look favorable and improve its reputation.
The second thing is that edits to a Wikipedia page can take time. Patience is required. You need to see the editing process through. Once edits to a page are approved, you can reap the benefits of using Wikipedia as a way to help boost your organization’s reputation. Just be sure you’re working within Wikipedia’s guidelines.